The Defect Disclaimer

I love Diesel Brand shoes.

Why?, you ask.

1)they are comfortable

2)they look cool and stylish (most of them anyway)

3)I can always seem to find them on sale...my cheapest pair was 13$...I know, WOW I am a shopper (would have been 3$ if I wouldn't have forgotten that 10$ off coupon I had, dang it!)

But the biggest reason I love Diesel shoes was one I was not aware of until I was throwing out one of the shoe boxes my Diesels came in and came across this little card in the box that said...

"ATTENTION! AS A PIONEER, DIESEL CONSTANTLY INNOVATES AND DELIVERS UNIQUE LEATHERS AND TEXTILES GOING THROUGH NON-TRADITIONAL TREATMENTS TO CREATE INVENTIVE CHARACTERISTICS ENSURING THAT NO TWO SHOES LOOK A LIKE AND NEVER-EVER LOOK LIKE ANY ONE ELSE'S. IT IS OUR NATURE TO CREATE INTENTIONAL COSMETIC IMPERFECTIONS AND ANY IRREGULARITIES ON OUR FINISHED PRODUCTS ARE INHERENT TO OUR BRAND AND ARE NOT A DEFECT."

Now I don't know why that little card made me love Diesels even more than I already did...I mean really, that is just the company's way of getting out of having shoes returned for small defects. They tell us, "defects are cool, they make you different...you should feel like a million bucks walking around in those shoes because thanks to those little defects we give you, your shoes are unlike any one else's shoes," even though the reason you bought them in the first place was to try to be just like everybody else...I know, ironic.

Also, I find it interesting that sometimes different is cool and other times different is just weird, like the guy I saw in SLC yesterday wearing bright MC Hammer pants and Crocks with socks...that wasn't cool, that was weird. But that is a whole other story and way off the subject.

So I know that this whole Diesel Disclaimer is just some big marketing ploy but I really like the idea. Reading that card made me think, 'What if every person came with a disclaimer? What if each of us were born with a little Disclaimer for Defects card attached to our umbilical cord or something?' I think it would be great if we did. It might say,

"ATTENTION! THIS LITTLE PERSON IS NOT GOING TO BE LIKE ANY OTHER PERSON IN THE WORLD. THIS PERSON COMES WITH INTENTIONAL COSMETIC IMPERFECTIONS AND IRREGULARITIES...THESE ARE NOT DEFECTS BUT ARE WHAT MAKES THIS PERSON UNIQUE. THIS PERSON MAY TURN OUT TO BE: FAT, SHORT, BALDING, BUCK-TOOTHED, AND/OR HAIRY...THAT'S OKAY, THESE ARE UNIQUE CHARACTERISTICS OF THE BRAND."

Now wouldn't that be nice. You could say to yourself, "Cool, I'm fat
(short, balding, buck-toothed, and/or hairy) but that is A-Okay because I'm unique and was created that way so that everyone wouldn't be Barbies and Kens..how boring would that be?!?"

Just something to think about since I have nothing else to write about just yet.